Sunday, July 19, 2015

L.I.V.E. for Thought


When we look at people that are truly living one of their success factors is their ability to cut away all distractions and focus on the mission at hand. Some may presume that this super power arrives once you've made it to your desired destination. But the truth is you will never make it to that place if you haven't created that space of focus. Put on your spiritual blinder, sequester yourself and get tunnel vision about your purpose. The faster you learn this skill the sooner you’ll become impenetrable to the outside noise.

What are the voices in your head saying? If they're counterproductive shut it down quickly. Our mind naturally leans towards chaos and the manifestation of these ideas will soon become detrimental desires. Let the mental light shine brightly, whatever it takes to eliminate the adverse and illuminate the valuable, grab hold of that tool and bring about the good. This exercise takes, practice, patience, and perseverance, but each effort brings you closer to a harmonized and orderly mind.  


This week make the commitment to be nothing less than a Doer. Take the reigns and LIVE up to your full potential. Refuse to be distracted by insignificant things, thoughts, or people. Don’t procrastinate, act now without hesitation, anxiety or fear. Go to bed with the pleasing feeling of exhaustion. Tired out because you have fulfilled every task, m
aximized every opportunity, and optimized every second of the day. Waking up fully restored and eager to feed your passion with productivity. Becoming an addict for your purpose, addicted to the high experienced when living out your destiny. Lets paint our masterpiece. Lets L.I.V.E. a life we Love.

Sunday, June 7, 2015

Business Plan Strategies 

When starting a business it can be overwhelming for a novice entrepreneur. They're a plethora of factors involved in creating a successful business plan. Subsequently, with the start-up landscape being so vast and wide, the question becomes, which path is best to take? Two industry experts help navigate us through the set-up process with the following key insights.

Andrea Cockerton has worked as an independent pitch expert for over a decade. Throughout her career she has worked with over 350+ entrepreneurs and business leaders on investment and commercial pitches. Her company Mudhut offers consulting in commercial pitches, investment pitches, speech writing, and   communication training. (Cokerton, 2005).

Cockerton's business plan principles focus on three essential components.

  1. Target a growing market with a need for you product.
  2. Ensure that your team is talented and able to execute the business plan.
  3. Assure your product/service is groundbreaking (Brummelhuis, 2008).
Cockerton teaches the importance of having a revolutionary product and then finding a growing market that needs your creation. In the book The Successful Business Plan: Secrets and Strategies, Rhonda Abrams (2009) explains, “Meeting needs is the basis of all business. You can devise a wonderful new machine, but if it doesn’t address some real and important need or desire, people won’t buy it, and your business will fail” (p. 4). The readings further explain that having a great product is simply not enough, especially if one is seeking funding.  “Many investors look for companies aimed at substantial-sized markets and that are market driven. In other words, they seek to fund companies whose orientation is shaped by the demands and trends of the marketplace rather than the inherent characteristics of a particular product or service” (p. 99).

Angelo Meneguzzi has over 12 years of high tech marketing, public relations, product developments, and sales experience. He offers strategic counseling on branding, marketing, and business development. Meneguzzi has created a successful business approach by using extensive marketing technology, media, and networking skills to identify and leverage worldwide opportunities with products and company exposure. Resulting in strongly increased global brand awareness and sales. (Meneguzzi).

Meneguzzi’s business plan expertise focuses on three pieces of advice
  1. Business plan benefits include: a heads-up to changes in the environments, better forecasting, and opportunities to analyze situations before they become problematic. (Meneguzzi, 2011).
  2. The actual steps to starting a business are really quite easy, as it only takes hard work, smarts, and cash. Cash can make up for the other two to some extent, but not forever. Whereas the steps are to create an idea, craft a plan, continue the research, edit the plan, secure investment, and execute the plan. Bingo, you're in business. (Meneguzzi, 2011).
  3. There has to be a great team that understands their big/growing market and can execute the solidly crafted plan, which at its core is simply a great investment. (Meneguzzi, 2011). 
Meneguzzi teaches the importance in being proactive. Developing a business plan early on is the essential preventative care approach every start-up should be implementing. An owner can now avoid various career pitfalls by producing this vital tool. Megenguzzi further explains that having a well thought-out business plan is not enough. In order to generate success an owner must have a strong team of executers that can optimize the tool. Abrams (2009) offers identical sentiments expressing, “Perhaps more than any other factor, competent management stands out as the most important ingredient in business success. Your business plan must inspire confidence in the capabilities of your management, and you should put your management team together carefully.” (p. 8).

Cockerton and Meneguzzi offer very similar advice. L.I.V.E. has found value in all the guidance given. Although our entire premise is based on filling the needs of the culture, the key takeaway is maximizing this outlook through a revolutionary and innovative approach. Conjointly, having the proper tools makes for a smoother and effective journey. However, a tool is only as good as its craftsman. Thus, L.I.V.E. has an established understanding that creating and maintaining a potent team is vital to the business's success.

Resources:

Abrams, R. (2009). Successful marketing: Secrets & strategies (5th ed.).
Palo Alto, Calif.: The Planning Shop.

Brummelhuis, S. (2008, December 27). Expert interview: 13 questions on Funding &
Pitching (part 1). Retrieved June 7, 2015, from
questions-on-funding-pitching-part-1

Cockerton, A. (2005). Mudhut Communication Ltd. Retrieved June 6, 2015, from
http://www.mudhut-communication.co.uk/mudhut-background.html

Meneguzzi, A. (n.d.). How do I start my own business? Retrieved June 7, 2015, from
business#ixzz22jJCYhsf

Meneguzzi, A. (2011). How do I start my own business? Retrieved June 7, 2015, from
business#ixzz22jIjDH9o

Meneguzzi, A. (n.d.). Angelo Meneguzzi - Bplans Blog. Retrieved June 6, 2015, from

Meneguzzi, A. (2011). Why have a business plan? Retrieved June 7, 2015, from
http://www.bplans.com/ask-bplans/572/why-have-a-business-plan



Sunday, May 10, 2015

L.I.V.E. Overview


The Life Inspires Viewers Everyday Blog is a written visual extension of the show L.I.V.E. The LIVE experience is was born to Elevate the minds of young adults, Revitalize the platform of entertainment, and Restore the concept of a purpose driven lifestyle. Designed to feed our viewers intellectually and spiritually, LIVE takes entertainment beyond visual and emotional stimulation to absolute fullness.


The "Pursuit of Happiness" is an ageless fleet, a journey many embark on, but few truly conquer. Understand, Life is a Gift. But Living is a Choice. Believing You were born for, with, and on purpose, is vital. This purpose is embedded all throughout your DNA, and true fulfillment begins will living out your calling. Throughout this venture fueling our minds with meaningful substance is essential. Whether you are in the discovery or execution phase of your purpose LIVE is here to serve as resource. Consider this platform your Daily Spiritual Vitamin. LIVE™ wants to plant seeds of destiny and drive your ambitions past dreaming into revolutions. Releasing the resources while providing the tools to transform the ordinary into the extraordinary.

LIVE™ has seen the under-stimulated, heard the under-represented, let’s BE the very change we dream about. LIVE’s™ purpose is to inspire a generation, motivate a conversation, and dare you to dream while prompting you to LIVE. Join the journey, to influence, to transform to maintain. Join the journey to revolt the concept of existing and embrace the art of LIVING. Experience more than entertainment, Experience the Movement!